RDA UK Staff Vacancies
Our volunteer groups around the UK are supported by a dedicated team of RDA UK staff.
Job Title: Marketing and Communications Manager
Reports to: Head of Communications and Insight
Based at: RDA National Office (Lowlands Equestrian Centre, Warwickshire)
Hours: Full time – 37 hours a week
Contract Type: Permanent
Salary: £36,000 to £39,000 per annum, depending on experience
About the Role
The Marketing and Communications Manager supports our Head of Communications and Insight to develop marketing and communication strategies and plans that support organisational goals and build digital marketing skills and understanding across the organisation. Working collaboratively with a range of stakeholders, to lead projects for cross-channel communications and campaigns that raise awareness and invite action in new and existing audiences.
The role will involve the monitoring and analysis of results to provide insight for ongoing evidence-based improvement and contribute to supporter acquisition and fundraising growth
Role Purpose
To build our marketing and communications capability and capacity, with a key focus on digital expertise and channels in order to deliver high impact, cross-channel communications and campaigns in support of our positioning, support & funding goals.
Key Relationships
- RDA Fundraising, Volunteer and Participation teams
- Partner & funder marketing teams
- Regional publicity volunteers / Regional Chairs
- Agency partners
- Media relationships Specific
Responsibilities
- Marketing and Communication Activities
- Develop and Lead on the delivery of effective marketing and communication plans for a range of audiences across web, email, social media, search, digital and print media etc.
- Establish clear KPIs and metrics to report activities against
- Collaborate with staff and volunteers across the organisation to identify storytelling opportunities
- Write engaging copy for online and offline marketing collateral – including news stories, blogs, email communications, print and digital adverts, and social media
- Use digital marketing expertise to help establish audience journeys, track behaviors and measure conversions October 2023 2
- Proactively manage activity across all social media channels, building and maintaining presence to grow our online communities and engagement
- Develop and deliver a supporter email marketing programme, and support the development of an internal comms email programme (using Mailchimp)
- Develop and deliver content to drive traffic to RDA’s public facing website rda.org.uk, ensuring web content is optimised, up to date and on brand (WordPress CMS)
- Write briefs and work with agency partners to lead technical development to the public facing site and the volunteer knowledge hub.
- Write briefs and work with external partners to develop SEO plans
- Support Head of Communications to coordinate and respond to media enquiries as required
- Keep abreast of digital trends, emerging platforms and online spaces that could provide opportunities for awareness, action, and donations.
- Marketing intelligence
- Support with research / activities to help us understand and engage with new audiences
- Report on website traffic to continually improve the user experience, increase traffic, and improve conversion rates
- Report on the effectiveness of marketing and communication activities using a range of tools (e.g. Google Analytics, Google Data Studio, Meta Business Suite, Mailchimp etc)
- Proactively look at ways to improve the overall effectiveness of marketing and communication activities, using data and insights to inform this
- Track and monitor email campaign effectiveness and make recommendations for improvements
- Brand Management
- Champion our values, and support the development and adoption of RDA’s brand guidelines, style guide, and templates
- Support with the production of branded assets as required
- Budget and supplier management
- Manage project and campaign budgets, including provision of regular financial reporting. b) Manage external suppliers, ensuring procurement procedures are followed, suppliers are fully briefed and deliver projects on time and within budget
General
- To undertake such other duties as the line manager shall from time to time determine
- To be flexible in working from other offices in the UK as required for the effective delivery of the role
- To demonstrate the values and cultural aspirations of RDA in all work that is undertaken d) To ensure due consideration is always given to our charitable aims and objectives and that this is demonstrated in all activities undertaken
- To attend and service the National Championships, providing support leading up to the event as requested, as well as supporting the event itself
Essential Criteria
- A degree in marketing, communications, public relations, or related area, or equivalent experience (3 – 5 years)
- A thorough understanding of digital within the wider integrated marketing mix
- Experience of developing and delivering successful and multichannel marketing and communications plans
- Using email marketing tools and segmenting communications to suit specific audiences
- Working across digital platforms and creating tailored content
- Using data to understand audiences, measure the success of campaigns and improve effectiveness
- Copywriting skills for a variety of audiences on different channels, both online and offline Using tools such as Mailchimp, website content management systems (WordPress CMS), SEO tools and Google Analytics
- Microsoft office skills with a knowledge of Office 365
- Excellent stakeholder management skills, comfortable presenting to and liaising with all levels within the organisation and the wider federation
- Excellent communication skills, both written and verbal with great attention to detail and proofreading abilities
- Effective project management skills
- Ability to work flexibly to respond to changing priorities
- Creative, self-motivated and proactive
- Interest in RDA’s mission Desirable Criteria
- Ability to create branded assets in Canva
- Knowledge, or experience, of the disability or voluntary sector
- Knowledge, or experience, of equestrian sport or activity
Please submit your CV and a covering to Best Talent Solutions – mikebest@besttalent.co.uk
Applications close 31st July, however we will see candidates on a rolling basis and may close early if we make an appointment before then.
Job Title: Communications Coordinator
Reports to: Head of Communications and Insight
Based at: RDA National Office (Lowlands Equestrian Centre, Warwickshire)
Hours: Full time – 37 hours a week
Contract Type: Permanent
Salary: £26,000 per annum
Role Purpose
- To support the RDA Head of Communications & Insight in the effective communication of RDA’s brand values, brand awareness and key messages to its regional and group networks around the UK.
- To support RDA’s external communications objectives: raising awareness of RDA to target audiences.
- To help build RDA’s social media profile, increase activity and grow audiences
Specific Responsibilities
- Internal communications
- Support the development of branded resources and templates to enable RDA groups to use the RDA brand easily and professionally
- Coordinate and distribute news/information from RDA National Office to RDA Groups and Regions
- Help maintain and build RDA image library
- Help to maintain and update the RDA database
- To be a point of contact for RDA groups and volunteers about communications and publicity
- Support the work of Regional Publicity Officers (volunteers)
- To be pro-active in communicating with RDA Groups (including visits)
- External communications
- Provide support for external communications activities, such as media relations and events
- Day to day management, and content creation, for RDA’s social media channels to engage and build audience levels
- Manage updates to RDA public-facing website (www.rda.org.uk)
General
- To undertake such other duties as the line manager shall from time to time determine
- To be flexible in working from other offices in the UK as required for the effective delivery of the role
- To demonstrate the values and cultural aspirations of RDA in all work that is undertaken d) To ensure due consideration is always given to our charitable aims and objectives and that this is demonstrated in all activities undertaken
- To attend and service the National Championships, providing support leading up to the event as requested, as well as supporting the event itself
Essential Criteria
- Good written English
- Attention to detail
- Understanding of writing professionally
- Confident with face to face, telephone and email conversation
- Comfortable using social media platforms • Basic understanding of the importance of brand and brand identity
- Understand why brand values are important to a membership organisation
- Ability to work independently to agreed targets
- Generation of creative ideas
- Computer literacy
- Ability to multi-task
- Empathy with aims and values of RDA Desirable Criteria
- Experience creating different types of written material
- Experience reviewing/editing other people’s writing
- Understanding ‘tone of voice’
- Experience communicating new ideas or concepts
- Experience using social media in a professional context
- Experience using a brand consistently
- Some knowledge of equestrian world
- Experience of working with volunteers
- Use of database
Please submit your CV and a covering to Best Talent Solutions – mikebest@besttalent.co.uk
Applications close 31st July, however we will see candidates on a rolling basis and may close early if we make an appointment before then.
RDA UK Volunteer Opportunities
If you are interested in a volunteer role for RDA UK, you can explore our current opportunities here.
